Instagram, profiles and the use of hashtags in Generating awareness
The world is fast becoming a global village in which the distance in real time between two persons is actually much but in communication, very near. One of the advantages of this arrangement of growth is the introduction of the social networking suites that runs all of the time, giving internet users platforms such as Facebook, Instagram and the likes, which naturally has become the source of publicity, awareness creation and even advertising strategy for smart business owners and service delivery persons. The Instagram nonetheless has features that have made it a much to be reckoned with societal media domain. In 2007, Instagram developed a characteristic called Hashtag, that have come a very long way in creating public awareness concerning social occurrence and issues and in remembering historical events. By way of instance, just two footballers utilize garethbale11 and jamesrodriguez10 because their hashtags, which links people to their profile.
Hashtags has little if any effect and functionalities on Facebook and Twitter platforms, but it is of tremendous and great importance on the Instagram platform. Hashtags that when looking for them, have to be employed with the symbol @, makes the user's counter and profile more discoverable, increases the reach of the article made by the consumer on social media, thereby making the material visible to a wider policy of viewers. Artists using the hashtags harrystyles and arianagrande have managed to achieve a view of more than a hundred million by the use of hashtags in their posts and profile bio.
In order to look for hashtags, Instagram added the search engine attribute to its social program, which allows user the search for trending hashtags, which will be in line with their area of interest. Therefore to make Instagram content searchable and visible, the user accounts should have hashtags connected to the posts and the search engine reveals other trending hashtags together with the searched hashtags when revealing the outcomes. When one hunt for ddlovato or caradelevingne, because these hashtags are connected to listeners and musicians, other hashtags that are trending will even appear.